Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
177BF4
RGB
23, 123, 244
HSL
213, 91%, 52%
HSB
213, 91%, 96%
CMYK
91, 50, 0, 4
LAB
52, 9, -69
LCH
52, 70, 277
OKLCH
0.60, 0.20, 257
XYZ
24, 21, 88
LUV
52, -27, -105
HWB
213, 9%, 4%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.