Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1780CA
RGB
23, 128, 202
HSL
205, 80%, 44%
HSB
205, 89%, 79%
CMYK
89, 37, 0, 21
LAB
51, -8, -47
LCH
51, 48, 261
OKLCH
0.58, 0.14, 246
XYZ
19, 20, 59
LUV
51, -30, -70
HWB
205, 9%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.