Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1787BE
RGB
23, 135, 190
HSL
200, 78%, 42%
HSB
200, 88%, 75%
CMYK
88, 29, 0, 25
LAB
53, -15, -38
LCH
53, 41, 248
OKLCH
0.59, 0.12, 237
XYZ
18, 21, 52
LUV
53, -34, -55
HWB
200, 9%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.