Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
178DC1
RGB
23, 141, 193
HSL
198, 79%, 42%
HSB
198, 88%, 76%
CMYK
88, 27, 0, 24
LAB
55, -17, -36
LCH
55, 40, 245
OKLCH
0.61, 0.12, 235
XYZ
19, 23, 54
LUV
55, -35, -53
HWB
198, 9%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.