Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
178DE5
RGB
23, 141, 229
HSL
206, 82%, 49%
HSB
206, 90%, 90%
CMYK
90, 38, 0, 10
LAB
56, -6, -54
LCH
56, 54, 264
OKLCH
0.63, 0.16, 248
XYZ
24, 25, 78
LUV
56, -33, -82
HWB
206, 9%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.