Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
178DED
RGB
23, 141, 237
HSL
207, 86%, 51%
HSB
207, 90%, 93%
CMYK
90, 41, 0, 7
LAB
57, -4, -58
LCH
57, 58, 266
OKLCH
0.63, 0.17, 250
XYZ
25, 25, 84
LUV
57, -33, -89
HWB
207, 9%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.