Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
178EE0
RGB
23, 142, 224
HSL
204, 81%, 48%
HSB
204, 90%, 88%
CMYK
90, 37, 0, 12
LAB
56, -8, -51
LCH
56, 52, 261
OKLCH
0.63, 0.16, 246
XYZ
23, 25, 74
LUV
56, -34, -78
HWB
204, 9%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.