Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1793CC
RGB
23, 147, 204
HSL
199, 80%, 45%
HSB
199, 89%, 80%
CMYK
89, 28, 0, 20
LAB
57, -17, -39
LCH
57, 42, 247
OKLCH
0.63, 0.13, 236
XYZ
22, 25, 61
LUV
57, -37, -57
HWB
199, 9%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.