Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1796EA
RGB
23, 150, 234
HSL
204, 83%, 50%
HSB
204, 90%, 92%
CMYK
90, 36, 0, 8
LAB
59, -9, -52
LCH
59, 53, 260
OKLCH
0.65, 0.16, 246
XYZ
26, 28, 82
LUV
59, -36, -80
HWB
204, 9%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.