Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17A2FD
RGB
23, 162, 253
HSL
204, 98%, 54%
HSB
204, 91%, 99%
CMYK
91, 36, 0, 1
LAB
63, -10, -56
LCH
63, 57, 260
OKLCH
0.69, 0.17, 246
XYZ
31, 33, 98
LUV
63, -39, -87
HWB
204, 9%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.