Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17A4FA
RGB
23, 164, 250
HSL
203, 96%, 54%
HSB
203, 91%, 98%
CMYK
91, 34, 0, 2
LAB
64, -12, -53
LCH
64, 55, 258
OKLCH
0.69, 0.17, 244
XYZ
31, 34, 95
LUV
64, -39, -83
HWB
203, 9%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.