Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17B4FA
RGB
23, 180, 250
HSL
199, 96%, 54%
HSB
199, 91%, 98%
CMYK
91, 28, 0, 2
LAB
69, -20, -46
LCH
69, 50, 247
OKLCH
0.73, 0.15, 236
XYZ
34, 40, 96
LUV
69, -45, -71
HWB
199, 9%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.