Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
182D3E
RGB
24, 45, 62
HSL
207, 44%, 17%
HSB
207, 61%, 24%
CMYK
61, 27, 0, 76
LAB
17, -4, -14
LCH
17, 14, 253
OKLCH
0.29, 0.04, 244
XYZ
2, 2, 5
LUV
17, -8, -13
HWB
207, 9%, 76%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.