Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
183249
RGB
24, 50, 73
HSL
208, 51%, 19%
HSB
208, 67%, 29%
CMYK
67, 32, 0, 71
LAB
20, -4, -18
LCH
20, 18, 257
OKLCH
0.31, 0.05, 247
XYZ
3, 3, 7
LUV
20, -9, -19
HWB
208, 9%, 71%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.