Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18364D
RGB
24, 54, 77
HSL
206, 52%, 20%
HSB
206, 69%, 30%
CMYK
69, 30, 0, 70
LAB
21, -5, -18
LCH
21, 19, 254
OKLCH
0.32, 0.05, 244
XYZ
3, 3, 8
LUV
21, -11, -19
HWB
206, 9%, 70%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.