Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
183A48
RGB
24, 58, 72
HSL
198, 50%, 19%
HSB
198, 67%, 28%
CMYK
67, 19, 0, 72
LAB
22, -9, -13
LCH
22, 16, 234
OKLCH
0.33, 0.05, 228
XYZ
3, 4, 7
LUV
22, -12, -13
HWB
198, 9%, 72%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.