Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
183D50
RGB
24, 61, 80
HSL
200, 54%, 20%
HSB
200, 70%, 31%
CMYK
70, 24, 0, 69
LAB
24, -8, -16
LCH
24, 18, 242
OKLCH
0.34, 0.05, 234
XYZ
3, 4, 8
LUV
24, -13, -17
HWB
200, 9%, 69%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.