Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
243A54
RGB
36, 58, 84
HSL
213, 40%, 24%
HSB
213, 57%, 33%
CMYK
57, 31, 0, 67
LAB
24, -2, -19
LCH
24, 19, 263
OKLCH
0.34, 0.05, 253
XYZ
4, 4, 9
LUV
24, -9, -21
HWB
213, 14%, 67%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.