Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
183D52
RGB
24, 61, 82
HSL
202, 55%, 21%
HSB
202, 71%, 32%
CMYK
71, 26, 0, 68
LAB
24, -8, -17
LCH
24, 19, 245
OKLCH
0.34, 0.06, 236
XYZ
4, 4, 9
LUV
24, -13, -19
HWB
202, 9%, 68%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.