Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43687F
RGB
67, 104, 127
HSL
203, 31%, 38%
HSB
203, 47%, 50%
CMYK
47, 18, 0, 50
LAB
42, -9, -17
LCH
42, 19, 244
OKLCH
0.50, 0.06, 237
XYZ
11, 13, 22
LUV
42, -17, -23
HWB
203, 26%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.