Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
183E55
RGB
24, 62, 85
HSL
203, 56%, 21%
HSB
203, 72%, 33%
CMYK
72, 27, 0, 67
LAB
24, -8, -18
LCH
24, 20, 248
OKLCH
0.35, 0.06, 238
XYZ
4, 4, 9
LUV
24, -13, -21
HWB
203, 9%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.