Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
184068
RGB
24, 64, 104
HSL
210, 63%, 25%
HSB
210, 77%, 41%
CMYK
77, 38, 0, 59
LAB
26, -3, -28
LCH
26, 28, 265
OKLCH
0.36, 0.08, 251
XYZ
5, 5, 14
LUV
26, -13, -34
HWB
210, 9%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.