Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
184A6D
RGB
24, 74, 109
HSL
205, 64%, 26%
HSB
205, 78%, 43%
CMYK
78, 32, 0, 57
LAB
30, -7, -26
LCH
30, 26, 255
OKLCH
0.39, 0.08, 243
XYZ
6, 6, 15
LUV
30, -17, -32
HWB
205, 9%, 57%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.