Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
184D76
RGB
24, 77, 118
HSL
206, 66%, 28%
HSB
206, 80%, 46%
CMYK
80, 35, 0, 54
LAB
31, -6, -29
LCH
31, 30, 259
OKLCH
0.41, 0.09, 246
XYZ
6, 7, 18
LUV
31, -17, -37
HWB
206, 9%, 54%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.