Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18506D
RGB
24, 80, 109
HSL
200, 64%, 26%
HSB
200, 78%, 43%
CMYK
78, 27, 0, 57
LAB
32, -10, -22
LCH
32, 25, 245
OKLCH
0.41, 0.07, 236
XYZ
6, 7, 16
LUV
32, -19, -28
HWB
200, 9%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.