Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
185098
RGB
24, 80, 152
HSL
214, 73%, 35%
HSB
214, 84%, 60%
CMYK
84, 47, 0, 40
LAB
34, 4, -45
LCH
34, 46, 275
OKLCH
0.44, 0.13, 257
XYZ
9, 8, 31
LUV
34, -17, -61
HWB
214, 9%, 40%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.