Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18549E
RGB
24, 84, 158
HSL
213, 74%, 36%
HSB
213, 85%, 62%
CMYK
85, 47, 0, 38
LAB
35, 3, -46
LCH
35, 47, 274
OKLCH
0.45, 0.13, 256
XYZ
10, 9, 34
LUV
35, -18, -63
HWB
213, 9%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.