Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18596C
RGB
24, 89, 108
HSL
194, 64%, 26%
HSB
194, 78%, 42%
CMYK
78, 18, 0, 58
LAB
35, -16, -17
LCH
35, 23, 228
OKLCH
0.43, 0.07, 222
XYZ
7, 8, 15
LUV
35, -22, -21
HWB
194, 9%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.