Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1866B4
RGB
24, 102, 180
HSL
210, 76%, 40%
HSB
210, 87%, 71%
CMYK
87, 43, 0, 29
LAB
42, 0, -49
LCH
42, 49, 270
OKLCH
0.51, 0.14, 253
XYZ
13, 13, 45
LUV
42, -23, -70
HWB
210, 9%, 29%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.