Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
186BAA
RGB
24, 107, 170
HSL
206, 75%, 38%
HSB
206, 86%, 67%
CMYK
86, 37, 0, 33
LAB
43, -6, -41
LCH
43, 42, 262
OKLCH
0.51, 0.12, 247
XYZ
13, 14, 40
LUV
43, -25, -59
HWB
206, 9%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.