Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
186BD5
RGB
24, 107, 213
HSL
214, 80%, 46%
HSB
214, 89%, 84%
CMYK
89, 50, 0, 16
LAB
45, 8, -62
LCH
45, 63, 277
OKLCH
0.54, 0.18, 257
XYZ
18, 16, 65
LUV
45, -23, -91
HWB
214, 9%, 16%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.