Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
186DBF
RGB
24, 109, 191
HSL
209, 78%, 42%
HSB
209, 87%, 75%
CMYK
87, 43, 0, 25
LAB
45, 0, -51
LCH
45, 51, 269
OKLCH
0.53, 0.15, 253
XYZ
15, 15, 51
LUV
45, -25, -74
HWB
209, 9%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.