Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
187EE8
RGB
24, 126, 232
HSL
211, 82%, 50%
HSB
211, 90%, 91%
CMYK
90, 46, 0, 9
LAB
52, 3, -62
LCH
52, 63, 273
OKLCH
0.60, 0.18, 255
XYZ
22, 21, 79
LUV
52, -28, -94
HWB
211, 9%, 9%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.