Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
188DDF
RGB
24, 141, 223
HSL
205, 81%, 48%
HSB
205, 89%, 87%
CMYK
89, 37, 0, 13
LAB
56, -8, -51
LCH
56, 52, 261
OKLCH
0.62, 0.16, 247
XYZ
23, 25, 73
LUV
56, -33, -78
HWB
205, 9%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.