Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
188FC4
RGB
24, 143, 196
HSL
198, 78%, 43%
HSB
198, 88%, 77%
CMYK
88, 27, 0, 23
LAB
55, -17, -37
LCH
55, 41, 245
OKLCH
0.61, 0.12, 235
XYZ
20, 24, 56
LUV
55, -36, -54
HWB
198, 9%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.