Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
188FDF
RGB
24, 143, 223
HSL
204, 81%, 48%
HSB
204, 89%, 87%
CMYK
89, 36, 0, 13
LAB
56, -9, -50
LCH
56, 51, 260
OKLCH
0.63, 0.15, 246
XYZ
24, 25, 73
LUV
56, -34, -76
HWB
204, 9%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.