Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
189EF7
RGB
24, 158, 247
HSL
204, 93%, 53%
HSB
204, 90%, 97%
CMYK
90, 36, 0, 3
LAB
62, -9, -55
LCH
62, 56, 260
OKLCH
0.68, 0.17, 246
XYZ
29, 31, 92
LUV
62, -38, -85
HWB
204, 9%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.