Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18AFFB
RGB
24, 175, 251
HSL
200, 97%, 54%
HSB
200, 90%, 98%
CMYK
90, 30, 0, 2
LAB
67, -17, -49
LCH
67, 52, 251
OKLCH
0.72, 0.16, 239
XYZ
33, 38, 97
LUV
67, -43, -75
HWB
200, 9%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.