Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18B2EF
RGB
24, 178, 239
HSL
197, 87%, 52%
HSB
197, 90%, 94%
CMYK
90, 26, 0, 6
LAB
68, -22, -42
LCH
68, 47, 242
OKLCH
0.72, 0.14, 233
XYZ
32, 38, 87
LUV
68, -45, -63
HWB
197, 9%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.