Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
192A43
RGB
25, 42, 67
HSL
216, 46%, 18%
HSB
216, 63%, 26%
CMYK
63, 37, 0, 74
LAB
17, 0, -18
LCH
17, 18, 269
OKLCH
0.28, 0.05, 258
XYZ
2, 2, 6
LUV
17, -6, -18
HWB
216, 10%, 74%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.