Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
192F4D
RGB
25, 47, 77
HSL
215, 51%, 20%
HSB
215, 68%, 30%
CMYK
68, 39, 0, 70
LAB
19, -1, -21
LCH
19, 22, 269
OKLCH
0.30, 0.06, 257
XYZ
3, 3, 7
LUV
19, -8, -23
HWB
215, 10%, 70%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.