Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
193141
RGB
25, 49, 65
HSL
204, 44%, 18%
HSB
204, 62%, 25%
CMYK
62, 25, 0, 75
LAB
19, -5, -13
LCH
19, 14, 247
OKLCH
0.30, 0.04, 239
XYZ
2, 3, 5
LUV
19, -9, -13
HWB
204, 10%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.