Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
193341
RGB
25, 51, 65
HSL
201, 44%, 18%
HSB
201, 62%, 25%
CMYK
62, 22, 0, 75
LAB
20, -7, -12
LCH
20, 14, 241
OKLCH
0.31, 0.04, 234
XYZ
3, 3, 5
LUV
20, -10, -12
HWB
201, 10%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.