Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
193348
RGB
25, 51, 72
HSL
207, 48%, 19%
HSB
207, 65%, 28%
CMYK
65, 29, 0, 72
LAB
20, -5, -16
LCH
20, 17, 254
OKLCH
0.31, 0.05, 245
XYZ
3, 3, 7
LUV
20, -9, -17
HWB
207, 10%, 72%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.