Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
194D6C
RGB
25, 77, 108
HSL
202, 62%, 26%
HSB
202, 77%, 42%
CMYK
77, 29, 0, 58
LAB
31, -9, -23
LCH
31, 25, 249
OKLCH
0.40, 0.08, 239
XYZ
6, 7, 15
LUV
31, -18, -29
HWB
202, 10%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.