Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
005163
RGB
0, 81, 99
HSL
191, 100%, 19%
HSB
191, 100%, 39%
CMYK
100, 18, 0, 61
LAB
31, -17, -17
LCH
31, 24, 225
OKLCH
0.40, 0.07, 219
XYZ
5, 7, 13
LUV
31, -22, -20
HWB
191, 0%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.