Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
19557F
RGB
25, 85, 127
HSL
205, 67%, 30%
HSB
205, 80%, 50%
CMYK
80, 33, 0, 50
LAB
34, -7, -30
LCH
34, 31, 256
OKLCH
0.43, 0.09, 244
XYZ
7, 8, 21
LUV
34, -20, -39
HWB
205, 10%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.