Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1955A2
RGB
25, 85, 162
HSL
214, 73%, 37%
HSB
214, 85%, 64%
CMYK
85, 48, 0, 36
LAB
36, 4, -48
LCH
36, 48, 275
OKLCH
0.46, 0.14, 257
XYZ
10, 9, 35
LUV
36, -18, -66
HWB
214, 10%, 36%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.