Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
196B95
RGB
25, 107, 149
HSL
200, 71%, 34%
HSB
200, 83%, 58%
CMYK
83, 28, 0, 42
LAB
42, -13, -30
LCH
42, 33, 247
OKLCH
0.50, 0.10, 237
XYZ
11, 13, 30
LUV
42, -26, -41
HWB
200, 10%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.