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Denim

#196DBF

A balanced, moderate denim — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.

Meaning

Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.

Applications

Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.

Conversion

HEX

196DBF

RGB

25, 109, 191

HSL

210, 77%, 42%

HSB

210, 87%, 75%

CMYK

87, 43, 0, 25

LAB

45, 0, -51

LCH

45, 51, 270

OKLCH

0.53, 0.15, 253

XYZ

15, 15, 51

LUV

45, -25, -74

HWB

210, 10%, 25%

Pantone

316 C

Harmonies

Analogous

Complementary

Split Complementary

Triadic

Tetradic

Square

Shades & tints

Similar named colors

Browse every named blue on shades of blue, or all families on colors.